I don't think they are changing their name like Comcast did to Xfinity in hopes of people not associating with their poor brand reputation. Rather it's like Go

I don't think they are changing their name like Comcast did to Xfinity in hopes of people not associating with their poor brand reputation. Rather it's like Google becoming Alphabet, where it's just more of a legal process having a top level different name brand that Facebook and everything else falls under.