A great counterpoint experiment would be to similarly expose young men to images, verbal cues and goals of physical fitness and competitiveness and then measure

A great counterpoint experiment would be to similarly expose young men to images, verbal cues and goals of physical fitness and competitiveness and then measure their interest in STEM achievement. If there is no negative impact, you overturn the long-presumed jock-versus-nerd social paradigm. If there is a negative impact, you overturn the presumed masculinity and gender norms cited here as being associated with STEM and force a little more nuance into this argument.