You might consider product management or product marketing. Both require high technical aptitude, but then you specialize around what the hard core programming

You might consider product management or product marketing. Both require high technical aptitude, but then you specialize around what the hard core programming folks aren't doing. Product managers spend a lot of time on competitive research/analysis, requirements generation/ aggregation/ prioritization, etc, and help validate (or not) potential market fit. Product marketing as well is invaluable to help translate the 'magic' programmers create and the technical/strategic 'vision' into the words and programs that get people or companies to use the product - make it compelling in the language of the target market. And sometimes you do both as the 'product' guy (you get one or the other title above, but ultimately do both).