My guess, they didn’t do a punch hole because they will use that space for FaceID soon. It also solidifies the notch as an Apple brand symbol, at a time when i

My guess, they didn’t do a punch hole because they will use that space for FaceID soon. It also solidifies the notch as an Apple brand symbol, at a time when it may fade from the phone within a few years. So much advertising for apps and other services use notched iPhone screenshots, which is massive advertising for Apple. The notch ties the iPhone and Max together, and not by accident.