If I remember the Kodak case well - their own research predicted that digital cameras will massively shrink the total addressable market. Which is exactly what

If I remember the Kodak case well - their own research predicted that digital cameras will massively shrink the total addressable market. Which is exactly what happened. Outside of professionals or hobbyist, who even buys a camera nowadays? No amount of innovation, pivoting or clever engineering could have saved Kodak. They were not flabbergasted at the technological change. The best course of action was to milk the existing market for as long as possible, which is exactly what they did