1. They must be hired in-house. agencies are terrible at SEO so don’t settle for one 2. A good SEO will say there is no such thing as a good SEO, so look for h

1. They must be hired in-house. agencies are terrible at SEO so don’t settle for one 2. A good SEO will say there is no such thing as a good SEO, so look for humble players 3. If you’re having trouble searching - “SEO” is unlikely to be In their title. Look for “content marketing” as a skill instead 4. As a last resort, Learn some yourself and at least you’ll be able to lay the foundation.