Seems to me like a play for patents -- the more they move forward in this direction, and file patents that are crucial for doing so, the more shareholders can p

Seems to me like a play for patents -- the more they move forward in this direction, and file patents that are crucial for doing so, the more shareholders can profit off of the inevitability that something like a Ready Player One dystopia is indeed in America's near future. The embarrassment is the society that can't take ourselves off that track. Which I guess is just another way of saying 'don't hate the player, hate the game.'