Honestly, I think it does work. Not perfectly, but somewhat, and that's enough to be worth doing for them. People will continue to associate Facebook stuff an

Honestly, I think it does work. Not perfectly, but somewhat, and that's enough to be worth doing for them. People will continue to associate Facebook stuff and some of the parent-company shenanigans when they hit big news events, but it gives them another name for news releases and forcefully correcting news outlets that "Alphabet did X, and Alphabet is not Google".