Facebook is rebranding because they can no longer control the narrative around their toxic brand. They have tried with "Project Amplify": https://www.nytimes.co

Facebook is rebranding because they can no longer control the narrative around their toxic brand. They have tried with "Project Amplify": https://www.nytimes.com/2021/09/21/technology/zuckerberg-facebook-project-amplify.html https://www.nytimes.com/2021/09/21/technology/zuckerberg-fac... Some branding consultant has calculated that it will be cheaper for them simply re-brand than to try to recover the existing brand.