There is no duty for a corporation to be ethical, sure. Arguably, the incentives to produce endless profit and growth drive the opposite. But the decision to be

There is no duty for a corporation to be ethical, sure. Arguably, the incentives to produce endless profit and growth drive the opposite. But the decision to be unethical says something about that company's leadership and their values. I mean -- their motto was literally "Move fast and break things." What could go wrong? Further, this strikes me as a very Western-centric argument, particularly with WhatsApp. WhatsApp is nearly infrastructure in many countries outside the US, and your argument approaches saying "nobody has to use the Internet" -- which I suppose is true? But strikes me as being similar to saying "nobody has to have electricity." You also seem to frame Facebook as somehow unwittingly finding itself in a position of power through WhatsApp, instead of that being a multi-year strategic campaign through marketing and their free-Internet push in the developing world (but only for FB's walled garden, which is clearly anti-competitive).