> If I were to hazard a guess, it's more of a brand recognition thing - now you don't even have to see the apple on the back to know someone's using a macbook.

> If I were to hazard a guess, it's more of a brand recognition thing - now you don't even have to see the apple on the back to know someone's using a macbook. The intuition driving your hazarded "guess" is unerring. A recent leaker called out the notch which brought renewed attention to a different leaker, ty98, who mentions notch (and other details) as early as August. [0] Coupled with confirmation of ty98's leak that there is "No "MacBook Pro" logo on the bottom bezel", the MacBook Pro notch may very well be a branding element. Instant visual recognition without using words. The notch is branding that transcends language. [0] https://www.macrumors.com/2021/10/17/apple-notch-design-obscured-marketing-materials/ https://www.macrumors.com/2021/10/17/apple-notch-design-obsc...