They should have understood their core ambition / pain point themselves earlier, and structured the product and strategy based on it. If many people clearly hav

They should have understood their core ambition / pain point themselves earlier, and structured the product and strategy based on it. If many people clearly have this problem and it has not been addressed, that's their differentiator. Though I'm glad they did finally figure it out, I think the lesson is to really reflect on your goals before pitching anything.