I love this. The more raw and honest we are with our narratives. The less polished we try to be. The more intimately understandable things are on a primal level

I love this. The more raw and honest we are with our narratives. The less polished we try to be. The more intimately understandable things are on a primal level. The much higher our likelihood of connecting a real life opportunity to economic outcome. I've been a part of so many investor pitches and presentations (both receiving and pitching), and one major trend I constantly see is entrepreneurs who have the right itch or instinct into a problem space but they haven't fully thought through why people should care. When they give reasons for why people should care, it's often removed from reality and overly idealistic. A lot of people get bitter for getting turned down on this "last mile" of reasoning that investors demand, but _everything_ is in this last mile. This is how you orient your team to think about problems. This is how you become customer obsessed. This is how you market why you exist.