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Interesting conclusion. Was this the line in the article that led you to it? >A name change could position the three mega platforms under an umbrella brand, si

Interesting conclusion. Was this the line in the article that led you to it? >A name change could position the three mega platforms under an umbrella brand, similar to the structure used by Google, which sits under parent company Alphabet.

bombcar 5y ago
Yeah, but the problem for Facebook is they're trying to distance themselves from their brand, whereas Google didn't really mind. I suspect they want to remove things in articles like "Instagram, a Facebook company" because the Facebook brand is tarnishing the others. They'd rather have "Instagram, which is owned by TillWeHaveFaces LTD (which also owns Facebook)" or similar.
- paulcole 5y ago
  Interesting conclusion. Was it these lines in the article that led you to it? > A rebranding could be part of an effort to overhaul Facebook's reputation following a tsunami of bad news > Some high-profile name changes have followed scandal or controversy.
- kevincox 5y ago
  They don't seem to mind as they plaster the Facebook brand all over Instagram. > © 2021 Instagram from Facebook
  - londons_explore 5y ago
    Plastering the Facebook brand all over everything I suspect was done to defend against various data protection agencies worldwide trying to claim that Whatsapp, facebook, and instagram are seperate apps and should not share any user data. That sharing of user data is very important for both facebook and instagram - ever notice how talking to someone new on Whatsapp makes them be a suggested friend on facebook or instagram? Without that newly added friend, user retention will fall as people don't bother to hunt out people they know to follow.
    - bombcar 5y ago
      And the cross-branding is probably from before the Facebook brand began to become toxic.
      - Wowfunhappy 5y ago
        That would make logical sense, but it’s not really what happened. Facebook really began making their brand more prominent in Instagram and WhatsApp only within the past couple years. Perhaps brand perception wasn’t quite as bad then as it has become within the past couple weeks, but it certainly wasn’t great.

bombcar 5y ago

Yeah, but the problem for Facebook is they're trying to distance themselves from their brand, whereas Google didn't really mind. I suspect they want to remove things in articles like "Instagram, a Facebook company" because the Facebook brand is tarnishing the others. They'd rather have "Instagram, which is owned by TillWeHaveFaces LTD (which also owns Facebook)" or similar.

paulcole 5y ago
Interesting conclusion. Was it these lines in the article that led you to it? > A rebranding could be part of an effort to overhaul Facebook's reputation following a tsunami of bad news > Some high-profile name changes have followed scandal or controversy.
kevincox 5y ago
They don't seem to mind as they plaster the Facebook brand all over Instagram. > © 2021 Instagram from Facebook
- londons_explore 5y ago
  Plastering the Facebook brand all over everything I suspect was done to defend against various data protection agencies worldwide trying to claim that Whatsapp, facebook, and instagram are seperate apps and should not share any user data. That sharing of user data is very important for both facebook and instagram - ever notice how talking to someone new on Whatsapp makes them be a suggested friend on facebook or instagram? Without that newly added friend, user retention will fall as people don't bother to hunt out people they know to follow.
  - bombcar 5y ago
    And the cross-branding is probably from before the Facebook brand began to become toxic.
    - Wowfunhappy 5y ago
      That would make logical sense, but it’s not really what happened. Facebook really began making their brand more prominent in Instagram and WhatsApp only within the past couple years. Perhaps brand perception wasn’t quite as bad then as it has become within the past couple weeks, but it certainly wasn’t great.