Not sure about ByteDance, what did they rebrand from? Snap - this one worked, but I think partially because it's a name drop, rather than a full rebranding. I

Not sure about ByteDance, what did they rebrand from? Snap - this one worked, but I think partially because it's a name drop, rather than a full rebranding. I think it has higher chance to be successful (like "Apple Computers" -> "Apple" or "GrabTaxi" -> "Grab"), because it expands on the current brand instead of trying to be something different. I think if Snapchat rebranded to "Spectacle" or "CamCom" or something different, we'd still be reading "previously known as Snapchat" for years to come