Totally agree. I will add that the hype is typically ignited because a technique have shown real benefits in a particular domain. The problem comes when the tec

Totally agree. I will add that the hype is typically ignited because a technique have shown real benefits in a particular domain. The problem comes when the technique is treated as a panacea and is applied uncritically outside of this domain. This eventually cause a backlash, which may even hurt adoption in the original domain where the technique was successful.