Thank you for being tuned into my pessimism and helping me paint an even bleaker picture! =D No but seriously that was a very thought-provoking reply and I'm pe

Thank you for being tuned into my pessimism and helping me paint an even bleaker picture! =D No but seriously that was a very thought-provoking reply and I'm personally very aligned with the classic environmentalist solution but equally desoriented on how that could be "sold" on a global scale as a way of living. My political leanings is showing here so it comes as no surprise that my analysis is that the issue is with that sneaky quoted word. "Selling" an idea implies rational actors that could "buy in" to the "small life lifestyle" and reject the options readily available on the market, which would be a (potential) life abundant with short term kicks and a dopamine filled days with an endless supply of various things that are fun and "help" us in our daily life (but in the end will destroy earth). Which indeed is a hard sell, primarily because we aren't rational economical agents that can weight "guaranteed happiness the next decade" vs "my children potentially living in a desert fighting for scrap in 50 years".