Well you can just go to https://plus.target.com/ https://plus.target.com/ that's their landing page. What difference does it make? They could still mine their

Well you can just go to https://plus.target.com/ https://plus.target.com/ that's their landing page. What difference does it make? They could still mine their data and favor their own white label products? And it's not like Amazon and Walmart and NewEgg (ya they're a marketplace too now) don't have a vetting process when someone asks to become a seller. My bet is Target is just starting to scale up and they're simply not ready for opening it up fully yet. Though its possible that they are also hoping to differentiate themselves with having a more curated set of 3rd party sellers. But bottom line, they've been a marketplace since 2019, so it's incorrect to say they aren't.