> But it fails to discuss if the chunky profit margin can be sacrificed without raising prices too In recent years the mere suggestion of lowering profits is u

> But it fails to discuss if the chunky profit margin can be sacrificed without raising prices too In recent years the mere suggestion of lowering profits is utterly taboo in American society, and is usually received about as well as if you were talking about selling beer to kids, or weddings for children. I honestly believe a ton of people have been brainwashed (or maybe just tricked) into believing that McDonald's actually needs to make $10B [1] in profit per year, and that literally everything would fall apart if it didn't. Nobody wants to admit that McD's could increase wages for tens of thousands of front line workers who need it most, keep prices identical and still make, oh I don't know, a hefty $2B profit each and every year. Instead they just recommend employees get a second job to make ends meet [2] I can only assume the topic being so utterly taboo is because that would mean the wealth of the rich would increase slower than it is today (but of course, it would still increase) (I'm using McD's as the example here, though I think it applies equally to every large and wildly profitable company) [1] https://www.macrotrends.net/stocks/charts/MCD/mcdonalds/gross-profit https://www.macrotrends.net/stocks/charts/MCD/mcdonalds/gros... [2] https://www.motherjones.com/food/2013/07/mcdonalds-budget-mcwrap/ https://www.motherjones.com/food/2013/07/mcdonalds-budget-mc...