Sure. Here's the basic pipeline: Somebody makes a cool piece of tech, but they don't have the UI/UX chops to make it work. Apple comes along and works some seri

Sure. Here's the basic pipeline: Somebody makes a cool piece of tech, but they don't have the UI/UX chops to make it work. Apple comes along and works some serious magic on the tech to make it attractive for everyday use. Other companies get their roadmap from Apple's release, and go from there. Some examples: Nice fonts on desktops Smartphones Tablets Smartwatches (more debatable, but Apple did play a big part here) In-house SOCs. I suspect that their future AR offering is going to work the same way. The market is currently nascent, but Apple will make a market.