That's actually really interesting. I wonder if there has been any research around this preferred marketing race phenomenon. It's interesting that an asian coun

That's actually really interesting. I wonder if there has been any research around this preferred marketing race phenomenon. It's interesting that an asian country would show preference for whites, while a white country shows preference for non-whites. In the US the motivation is entirely political (and a meta layer of playing to political interests). What's the related phenomenon in India about, in your opinion?