3 ms·
> I imagine it's similar to how people of color feel when seeing seas of white faces on product pages past. This is an American company. The US is largely whit
by seneca 5y ago
> I imagine it's similar to how people of color feel when seeing seas of white faces on product pages past.
This is an American company. The US is largely white. A product page for an Indian company wouldn't shock anyone by primarily including Indian faces.
- eklavya 5y agoEven though I agree with your sentiment, you would be surprised just how many ads in India include foreigners (all white) exclusively, it’s fucking ridiculous :D What’s frustrating is that almost nobody cares or is frustrated by it :D
- seneca 5y agoThat's actually really interesting. I wonder if there has been any research around this preferred marketing race phenomenon. It's interesting that an asian country would show preference for whites, while a white country shows preference for non-whites. In the US the motivation is entirely political (and a meta layer of playing to political interests). What's the related phenomenon in India about, in your opinion?
- rpmisms 5y agoLighter skin is a near-universal beauty ideal, including in cultures with no love of the West. It's apparently biological, and nobody's sure why it's a thing.
- seoulmetro 5y agoThat's because white skin and white foreigners are actually put on a faux pedestal in Asia. Nothing to do with diversity.