I think that Apple's relationship with geeks/tech-enthusiasts has been sour since the beginning. The "I'm a Mac" advertisements make it pretty clear that they d

I think that Apple's relationship with geeks/tech-enthusiasts has been sour since the beginning. The "I'm a Mac" advertisements make it pretty clear that they definitely don't want to be a "corporate brand" or a "geeky brand", even though they're mainly an engineering and industrial design company. In fact, the more Apple distances itself from those kinds of geeks/tech-enthusiats, the more successful it is.