I'm not sure Google can afford Amazon, and even if they could, would the SEC allow it? I think regulatory problem areas would include letting a dominant force

I'm not sure Google can afford Amazon, and even if they could, would the SEC allow it? I think regulatory problem areas would include letting a dominant force in online search also control much of the infrastructure of web hosting (AWS), or the clear leader in online advertising also be the biggest player that sells you merchandise, or the largest digitizer of books control both the sale and delivery of books.