Buyers remorse is real, but usually less so in B2B sales. In most B2B sales that I have been involved in, you can summarize it down to a certain amount of budg

Buyers remorse is real, but usually less so in B2B sales. In most B2B sales that I have been involved in, you can summarize it down to a certain amount of budget, and a set of needs. If you can fill the needs within the budget, it's an easy sale and there is no buyers remorse. This is an oversimplification, but I think in many cases buyers remorse is rooted in the buyers realization that making a particular purchasing decision is going to reduce their overall cash reserves, and thus eliminate other potential decisions. The way most corporate budgets works is more of a "use it or lose it" scenario, where the buyers have more incentive to make actual purchases. In regards to your last sentence, yes, nothing wrong with reinforcing the decisions that led to the purchase decision. But that is much different than introducing new factors (eg: we should buy this other company too) or altering your buyers perception (this other company or product is even better than what you agreed to purchase).