It's in the second paragraph. There was just one catch to landing that deal: It (the startup hoping to do business with Netflix) had to hire the streaming comp

It's in the second paragraph. There was just one catch to landing that deal: It (the startup hoping to do business with Netflix) had to hire the streaming company’s vice president of IT operations, Michael Kail, as a consultant and an advisor, and pay him with fees and stock options. That's "pay-to-play"; you don't hire me as an "advisor", you don't get the Netflix contract.