pg has an excellent essay on how to fine niches or startup ideas in general. My thumbrule: 1. Pick a market that already has money-making companies. If you ca

pg has an excellent essay on how to fine niches or startup ideas in general. My thumbrule: 1. Pick a market that already has money-making companies. If you can beat them by price & quality, even after considering the first-mover advantage - go for it. 2. [From pg's essay] Just experiene more in life, with different people facing different kinds of problems from different sectors. That's a sure shot way to eventually run into a market with less competition.