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If you're looking for the number of potential customers for purchasing games - it absolutely does. More customers, more game purchases, more game revenue - even
by falcolas 5y ago
If you're looking for the number of potential customers for purchasing games - it absolutely does. More customers, more game purchases, more game revenue - even if the absolute percentage of game players is less.
Just look at how big ATVI's mobile gaming revenue is: it rivals (and sometimes beats) the revenue from their "core" products (a'la Call of Duty).
- thebean11 5y agoBut the size of potential customers for games is still much smaller than the market for a pocket sized computer (roughly everyone on earth). I was more talking about the size of the current install base of the platforms (iOS, Xbox etc) though.
- falcolas 5y ago> But the size of potential customers for games is still much smaller than the market for a pocket sized computer (roughly everyone on earth). And if that second install base is 8B, and even if only 10% of them play a game, that's still an 800M user market - which is bloody huge. The actual percentage of game players is significantly higher - some online queries put it at of 50% of smartphone users. That's a potential market of over 4B if we use your assumptions. Additionally, if you own a phone, you have the potential to buy a game at any time. You just need to be converted (and Apple puts a lot of effort into that in their app store). It's also much lower friction to get a game on a phone than a standard computer (which is, admittedly, pretty low to begin with).