3 ms·
So the question is, does the size of the market and the scope of it (gaming vs general purpose computing) matter?
by thebean11 5y ago
So the question is, does the size of the market and the scope of it (gaming vs general purpose computing) matter?
- falcolas 5y agoIf you're looking for the number of potential customers for purchasing games - it absolutely does. More customers, more game purchases, more game revenue - even if the absolute percentage of game players is less. Just look at how big ATVI's mobile gaming revenue is: it rivals (and sometimes beats) the revenue from their "core" products (a'la Call of Duty).
- thebean11 5y agoBut the size of potential customers for games is still much smaller than the market for a pocket sized computer (roughly everyone on earth). I was more talking about the size of the current install base of the platforms (iOS, Xbox etc) though.
- falcolas 5y ago> But the size of potential customers for games is still much smaller than the market for a pocket sized computer (roughly everyone on earth). And if that second install base is 8B, and even if only 10% of them play a game, that's still an 800M user market - which is bloody huge. The actual percentage of game players is significantly higher - some online queries put it at of 50% of smartphone users. That's a potential market of over 4B if we use your assumptions. Additionally, if you own a phone, you have the potential to buy a game at any time. You just need to be converted (and Apple puts a lot of effort into that in their app store). It's also much lower friction to get a game on a phone than a standard computer (which is, admittedly, pretty low to begin with).