You listen to people around you either in the same or different industry. Finding an idea is a lot more about listening then it is you coming up with something.

You listen to people around you either in the same or different industry. Finding an idea is a lot more about listening then it is you coming up with something. Most of my projects have come from just listening to friends or families on their pain points (either in their jobs or life), evaluating the market around those problems and then taking action if it's a good idea.