Exactly. But with like 40%ish of food completely wasted/thrown away on the consumer side "total Kg" is not the only thing to optimize for any more. It feels lik

Exactly. But with like 40%ish of food completely wasted/thrown away on the consumer side "total Kg" is not the only thing to optimize for any more. It feels like there's an opportunity there to optimize for things like "better taste" and sell them into markets with more disposable income. One of my favorite Youtube channels is "weird fruit explorer" where this guy goes to all these different countries and eats fruit you never see in the U.S.