Interesting paper! I've also noticed that many insights also seem "obvious" in hindsight (the proverbial "egg of Columbus" thing). In fact, the better the insi

Interesting paper! I've also noticed that many insights also seem "obvious" in hindsight (the proverbial "egg of Columbus" thing). In fact, the better the insight, the more "obvious" it seems!! Thus, "hindsight obviousness" is not an argument against an innovation