Yes and: > ...farmers often get out ahead of the ag schools. Rogers' book Diffusion of Innovations is the seminal text. https://en.wikipedia.org/wiki/Diffusio

Yes and: > ...farmers often get out ahead of the ag schools. Rogers' book Diffusion of Innovations is the seminal text. https://en.wikipedia.org/wiki/Diffusion_of_innovations https://en.wikipedia.org/wiki/Diffusion_of_innovations "The study of diffusion of innovations took off in the subfield of rural sociology in the midwestern United States in the 1920s and 1930s. Agriculture technology was advancing rapidly, and researchers started to examine how independent farmers were adopting hybrid seeds, equipment, and techniques. A study of the adoption of hybrid corn seed in Iowa by Ryan and Gross (1943) solidified the prior work on diffusion into a distinct paradigm that would be cited consistently in the future. Since its start in rural sociology, Diffusion of Innovations has been applied to numerous contexts..." My introduction to "innovation" was Geoffrey Moore's pop biz book Crossing the Chasm. Derivative work that doesn't even cite Rogers' work. Moore spins "just so" stories. Rogers explains the research, concrete and actionable. Imagine my chagrin when I stumbled onto Rogers. If it's not obvious, I'm still grumpy about Moore's omission. I don't mind that he profited from popularizing important ideas. Not acknowledging the precedents is something like theft.