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I don’t think Apple aggressively markets their laptops to the rest 90%.
by f6v 5y ago
I don’t think Apple aggressively markets their laptops to the rest 90%.
- pjmlp 5y agoThey never will, otherwise they will just be yet another OEM, instead the Ferrari/Bugati/Lamborghini of computers. They don't want to be the computer people take for groceries, rather the one that drives slowly in the main avenue making everyone aware of their presence.
- DeathArrow 5y agoYou suggest that Apple's PCs are just for show off? Buying groceries is more akin to doing something useful.
- pjmlp 5y agoNo, just that their price places them way beyond what a large percentage of people on this planet are able to afford. I am lucky to live in Europe, in a country where most people probably wouldn't think twice about buying anything Apple. There are plenty of the countries out there where people aren't as fortunate, most devs would be more than happy to have any kind of computer to actually work on, and that computer won't be an Apple one with a very high degree of probability. When your path to a better life is coding via a feature phone, whatever M1 is capable of is meaningless. https://www.hanselminutes.com/615/developing-on-not-for-a-nokia-feature-phone-with-elvis-chidera https://www.hanselminutes.com/615/developing-on-not-for-a-no...
- f6v 5y ago> No, just that their price places them way beyond what a large percentage of people on this planet are able to afford. 1000$/€ MBA is in the same price category with similarly-performing machines. I mean, I doubt you can work as a developer without being able to run a load of tools at the same time. That phone guy example is an exception.
- pjmlp 5y agoNot every developer is someone running UNIX with a kubernetes cluster on their laptop. Even here in Europe, many contractors get a Windows laptop with 8 GB and a 128 HDD (yes HDD) from customer's IT with the respective tooling required for the project.
- uuddlrlr 5y agoEveryman luxury brands are possible. I'd argue Starbucks is one. Cost-of-ownership for Apple products is usually pretty great anyway; often they're the $500 vs $50 boots.
- ksec 5y agoIt depends how you look at it. Around 50% of Windows PC are Cooperate Business PC. Those are not Apple's target customer. But Apple is still gaining ground on the so called 90% market. And ARM M1 Chip already allow them to compete at a much more favourable price point. You see higher discount rate on M1 based Mac, and better Education Discount on M1 MacBook Air, along with SKUs hitting $799. They have plenty of margin to play with and get an official MacBook down to $799 within the next 3 years. They may never out sell PC in unit volume, but they still have plenty of room to grow. In an optimistic projection I would not be surprised if Apple double their Mac active user by 2031.
- pjmlp 5y agoA typical education laptop in Portugal is around 400 euros, and there are families that still would buy them on credit, let alone countries with even worse average salaries.
- LargoLasskhyfv 5y agoThere are many people in Germany, working as so called 'Aufstocker' which means their job is paying too low, so get government subisidies until they reach at least what they would get as (longtime) unemployed money. Imagine single moms, one or a few kids, working service industry. But also many other people, in low payed service industries, sub-sub-sub-contracted temp jobbing, and so on. This phenomenon is not limited to Portugal. Sometimes the kids get chromebooks, or tablets from whomever 'for free', but not everywhere. Besides that, there are other things to pay for in school, even if school itself is free. €400 is a lot for many, catastrophically so, sometimes.
- elzbardico 5y agoPortugal tends to be on the poorer side of Europe, and besides it is a tiny market. I don’t see why this is relevant
- pjmlp 5y agoIt is relevant, because eventually Apple will run out of US consumers, and countries with similar levels of wealth.