I work at a Crypto startup. I'm facing similar issues getting friends to join the company, even though we have funding. But it's a mix of "don't want to work at

I work at a Crypto startup. I'm facing similar issues getting friends to join the company, even though we have funding. But it's a mix of "don't want to work at a startup" and "crypto is snake oil". We just do crypto analytics, and we aren't a wallet service, so while our domain is crypto, the work is largely writing CRUD apps and pipelines in airflow. While I'm trivializing the work, the nature is largely this. It's the same everywhere, really. I wonder if everyone things crypto companies = Cryptocurrency = snake oil. It's sad really. There are some amazing problems in this space that need all the brightest developers it can get.