You could sell $5 fidget spinners or $500,000 Rolls Royces. Costs would be highly dependent on the industry/product. However, what's limiting is that physical

You could sell $5 fidget spinners or $500,000 Rolls Royces. Costs would be highly dependent on the industry/product. However, what's limiting is that physical goods depend on physical distribution. Theoretically, software's available market is the entire planet. Physical goods only go where you can physically send (and support) your product. All else being equal, distribution plays a larger role in the discrepancy between physical vs. software.