It makes more sense if you see it as lead generation, like the free plans for stuff like Slack or Notion. Some of those people will pick B2 or their group manag

It makes more sense if you see it as lead generation, like the free plans for stuff like Slack or Notion. Some of those people will pick B2 or their group management platform if they do a startup and do well enough. They probably spend less on data hoarders than similar-size companies spend on free plans.