Amazon has also occasionally paused their rapid expansion for one quarter, just to prove that they can be profitable when they want to. Then, they continue spe

Amazon has also occasionally paused their rapid expansion for one quarter, just to prove that they can be profitable when they want to. Then, they continue spending all the money that comes in and more, to expand again. If you think the money is well-spent (big if), then being unprofitable might just mean you are spending now to be more profitable later because you can. The main issue is that if you haven't tried to be profitable, how do you know for sure you're spending the money wisely?