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>Walmart and other big chains have used their sales information to know which products were worth making “house brand” copies of, then promoting those alongside
by vharuck 5y ago
>Walmart and other big chains have used their sales information to know which products were worth making “house brand” copies of, then promoting those alongside the original ones.
Aren't those white label products? Major manufacturers produce them, meaning they're similar in quality to regular brands, but at a lower price point. Which would mean the producer would get to target customers at two price points, which is nice.
- jjeaff 5y agoSometimes it is white label, and sometimes, where the profit margin is there, they will have them made by a competitor or even fully in-house.
- blunte 5y agoIt doesn’t take long for consumers to know which white label brands belong to the retailer. But it doesn’t even matter what the brand is. If it looks like an equal replacement for a more expensive product, many consumers will gravitate to the cheaper option.