3 ms·
> Apple has always been a hardware company though. Software has just been for the purpose of selling their hardware. I'm not sure that's the right perspective.
by mcovalt 5y ago
> Apple has always been a hardware company though. Software has just been for the purpose of selling their hardware.
I'm not sure that's the right perspective. Steve Jobs said in an interview [0] that "Apple views itself as a software company."
[0] https://www.youtube.com/watch?v=dEeyaAUCyZs https://www.youtube.com/watch?v=dEeyaAUCyZs
- solarmist 5y agoThey definitely don't behave like a hardware company. And arguably much (most?) of their value comes from their software. But at their core selling hardware is where the money comes from.