I'm guessing they mean greenwashing statements about lower CO2 emissions glosses over more "traditional" pollution as heavy metals, organic solvents, SO2, NOx.

I'm guessing they mean greenwashing statements about lower CO2 emissions glosses over more "traditional" pollution as heavy metals, organic solvents, SO2, NOx. Taming overconsumption is greener than finding ways to marginally reduce per unit emissions on ever more industrial production.