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There are HUGE financial incentives to ensuring that creators get paid for their work, and that consumers/users get the content they pay for, and that a channel

There are HUGE financial incentives to ensuring that creators get paid for their work, and that consumers/users get the content they pay for, and that a channel can help negotiate content rights as intermediaries between creators and consumers. The problem is that we have taken stabs at this in the past, and they were too narrow-minded or draconian to take on. And some of the execs at these huge companies don't see the upside of facilitating this new marketplace of creation. It is literally a trillion dollar industry. But we are throwing really primitive "solutions" at the problem. See my post elsewhere in the thread as to what we need in 2021 and going forward.

Nextgrid 5y ago
I don't disagree there are technically huge incentives to ensure everyone is paid what they're rightfully owed. But currently the problem is that in aggregate, it brings more money to rely on an overreaching algorithm (which is already built and paid-for) that favours big established labels as opposed to small-scale creators; the money they would spend on ensuring everyone gets paid fairly by building a better system wouldn't be recouped by the (relatively small) revenue they'd get from small-scale creators being able to participate. When I mentioned financial incentives, I didn't really mean incentives in terms of making more money - as per the above I don't think there is enough money to justify improving the current system. What I meant is that there should be more enforcement; what the current system does is actually committing copyright infringement by misattributing the revenue to the wrong creators, and if this was punished appropriately it would provide a financial incentive to resolve this problem.