You should also do some keyword volume research (using adwords keyword tool for example). It will show you which keywords are popular, and then you can tailor y

You should also do some keyword volume research (using adwords keyword tool for example). It will show you which keywords are popular, and then you can tailor your content in consequence. You can also use the list google suggest gives you: if you start typing "books barack obama" the first reading result is "has read" and not "reads". Hence it suggests to me that you should optimize for "books barack obama has read" (meaning that should be the title of your page and your first H1 tag to start with). That's just one example :-)