Obviously it can make things easier. But i will never develop a „personal brand“. It cringes me out af. In the end, it‘s just marketing. A good personal brand

Obviously it can make things easier. But i will never develop a „personal brand“. It cringes me out af. In the end, it‘s just marketing. A good personal brand would give some kind of authority to all your projects. I‘d rather build multiple brands and take longer. I prefer software from people who don‘t make everything about themselves. But: yeah, obviously a good engaged twitter followership will give you more reach. But you don‘t need them. Just need different ways of marketing.