I said nothing about the cost of goods. My comment has much more to do with setting prices via the supply/demand methodology, which includes "not everyone who c

I said nothing about the cost of goods. My comment has much more to do with setting prices via the supply/demand methodology, which includes "not everyone who can - or needs to - buy it will be able to buy it" margins. This has little to do with the cost to produce something, other than to set the lowest bounds of the sale price (which by itself is a simplification given the concepts of loss leaders and non-monetary gains). I'd honestly much prefer if they were charging according to their costs and not market forces. I'll come out and say it: Pricing people out of your medicine so you can increase your profit margin is capital-E Evil.