Its not a great for advertisers to be paying 25% more for less, but what are advertisers choices? Switch to Google? Create an ad on TV? Who else can provide a s

Its not a great for advertisers to be paying 25% more for less, but what are advertisers choices? Switch to Google? Create an ad on TV? Who else can provide a single interface with (great?) analytics dashboards to reach a massive segment of our population with various levels of granularity?