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> You can follow me on Twitter as I continue to share my journey, building small side projects from my home office. How important is building a "personal brand
by umvi 5y ago
> You can follow me on Twitter as I continue to share my journey, building small side projects from my home office.
How important is building a "personal brand" in the success of side projects? I see he has 1000 followers on Twitter (whereas I just barely dusted off the twitter account I made in 2016 and I have 2 followers). I had a few "dud" side projects in the past (in the sense that they didn't make money; they were still fun to make and scratched a creative itch) and I still have creative sparks to make more, but I can't help but think I need a lot more Twitter followers in order to boost visibility of my future side projects. Anyone have more insight?
- michaelbuckbee 5y agoIf you're selling an "info product" (course, book, etc.) it matters a lot more as people often buy those things aspirationally. If you're selling something that's more transactional (in OPs case a job site) then it doesn't matter so much.
- endofreach 5y agoObviously it can make things easier. But i will never develop a „personal brand“. It cringes me out af. In the end, it‘s just marketing. A good personal brand would give some kind of authority to all your projects. I‘d rather build multiple brands and take longer. I prefer software from people who don‘t make everything about themselves. But: yeah, obviously a good engaged twitter followership will give you more reach. But you don‘t need them. Just need different ways of marketing.