> If anything, Apple was way behind at the start on portables, and it even mentions that the famous "yellow envelope" moment was pure marketing ad there were al

> If anything, Apple was way behind at the start on portables, and it even mentions that the famous "yellow envelope" moment was pure marketing ad there were already Sony laptops that could do the same trick. That wasn’t the start at all, Apple had been making laptops for 20 years at that time. Apple and Sony had been leapfrogging each other ever since the very first PowerBook (built by Sony). The titanium PowerBooks and iBooks (and to a lesser extent the Wall Street and Bronze G3s) were great devices in different ways, certainly not worse than their Vaio competitors. What Sony had and Apple had not was a broad range of tons of devices, each one with its own special gimmick. And a lot of terrible machines in the dark years between ~1991–1998.