100%. One of the conversations I've repeatedly had with my friend, a technical co-founder of his own company, is how difficult and challenging Sales really is.

100%. One of the conversations I've repeatedly had with my friend, a technical co-founder of his own company, is how difficult and challenging Sales really is. We don't really see eye to eye on this topic. As a engineer and computer scientist, I appreciate all the work we do to build software that's robust, etc but to be honest, the more challenging parts (and equally rewarding, for me as a solo entrepreneur) is the Sales side of the house, business development, marketing.