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A really interesting example is Dropbox. Steve Jobs famously made them an offer which they refused, and told them what they had was a feature, not a product. S
by simonh 5y ago
A really interesting example is Dropbox. Steve Jobs famously made them an offer which they refused, and told them what they had was a feature, not a product.
Since then a lot of the major tech companies have rolled out file sync products, arguably not because they particularly want to be in that business, but because they need to be. File sync is just a natural thing we need to be able to do and lots of systems we use need to be able to do it.
Dropbox seem to have carved out a sustainable business as the non-aligned independent that integrates with everyone. Long may that continue.
- judge2020 5y agoBut IT admins don't buy things because they're independent. The cost of using Microsoft 365 with Onedrive is $0 since it's included in all retail packages, while doing the same for Dropbox is $12.50/user/month (the same per-use price as the M365 plan that includes Office applications). Unless IT is part of a tech-driven company where leadership knows the benefit of investing extra money into IT Ops, the budget doesn't allow for redundant solutions like this.